SYCAMORE – RoseMarie Treml, executive director of the Sycamore Chamber of Commerce, is quick to admit the business world is changing quickly. With the influx of technology transforming the way businesses make a name for themselves, Treml thought it fitting the chamber evolve, too, and is unveiling a new logo after 103 years.
The Sycamore Chamber logo has been pretty much the same for a century, Treml said, with a few tweaks here and there for color, but nothing drastic. Sycamore Chamber member and former Chamber board chair Wendy Tritt, founder and owner of Trittenhaus Design LLC in Sycamore created the new design.
“Having a very longstanding relationship with the chamber, I was very excited to work with them on updating their logo and giving it a strong, updated look and feel, yet keeping the iconic Sycamore leaf,” Tritt said.
Tritt said joing the Sycamore Chamber when she first started her business 20 years ago was a “no brainer,” and gave her the opportunity to build professional relationships with others in the community.
“Our new logo reflects our commitment to collaboration and inclusiveness,” Treml said. “It’s our desire to be an agent of change in order to maintain relevancy, and in order to stay current and important to the business community.”
Treml said the logo was carefully selected by a board-approved committee. Tritt said she presented the committee with several different options before they landed on the one they liked best.
“The colors we picked were selected to be progressive and bold, but not trendy,” Treml said. “The green we chose was actually for growth, energy and commerce. The blue we chose was blue associated with depth and stability, and it symbolizes trust, loyalty, confidence and intelligence. And these are all the things we want to project to our members.”
The Sycamore Chamber has more than 530 members, and is run by Treml’s four-person staff.
Historically, chambers of commerce have been the prime network for entrepreneurs, community business leaders and nonprofit organizations to network, collaborate and build their brands.
That’s not changing, Treml said.
“Our ultimate mission is to help businesses succeed,” Treml said. “And at the same time, we need to keep our economy balanced and diverse because that’s what makes the quality of life in Sycamore unlike any other town.”
But to keep up with the way technology changed the nature of marketing, branding and advertising in the business world, Treml said it was vital for the Chamber to remind the community of its relevance as an advocate for economic growth in the community.
“I told the board, now is the time for us to shift the perception of chambers,” Treml said. “We love this new logo. We’ve made signs with it, clothing, and our members have given us great feedback.”
Like most chambers, the Sycamore chamber provides resources to members such as human resource development, marketing, social media, event sponsorships, ribbon-cuttings and networking opportunities. But unlike other chambers, Treml said, they’re not afraid to dip their toes into political waters.
“We advocate on behalf of [members’] businesses,” Treml said. “A lot of chambers are afraid to do that. If I write a letter and send it to the government on behalf of 500-plus businesses in the community, that’s impactful, as opposed to one business doing that.”
Speaking of advocacy, the focus for the Sycamore Chamber currently is all things downtown, Treml said.
“The ultimate goal is for us to get people to come to our downtown,” Treml said. “Even if they don’t show up that day, they’ll come back, they’ll remember us at Christmastime or Mother’s Day.”
“Shopping in downtowns has become an experience,” Treml said. “Especially for millennials, they want options for shopping, cocktails, restaurants. That’s our mission.”