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Frazier believes these much-needed upgrades should speed up the process of finding a naming rights partner. He pointed out, though, NIU isn’t in a rush to secure a partner by the start of basketball season and that the university could've accepted a previous bid by now.
“All these enhancements will help us tell our story,” Frazier said. “Our goal is to get the best partner that shares our visions and goals. We aren’t just going to pair up with a partner because they’re writing us a check. We can’t just put any name up.
"You can probably think of the names we could throw on there and that just wouldn’t work on a college campus. It’s important and critical we get the right partner and the right price point.”
Without providing a specific number of interested partners or specific details, Frazier said he’s optimistic NIU will announce a naming rights partner for the Convocation Center soon.
He declined to set a specific timetable and would not say how many companies the university was speaking with. NIU is currently negotiating five- and 10-year plans with local, regional and national companies, according to Frazier.
“We’re optimistic we can get this done in short order,” Frazier said. “But we’re not going to rush this. It really helps we’ve secured new scoreboards. It will help the building become more attractive.”