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Local

New Verizon retailer to open in DeKalb

The suite that will soon be home to a Verizon cellphone store at 1015 W. Lincoln Highway, Suite C, in DeKalb, is shown Friday morning.
The suite that will soon be home to a Verizon cellphone store at 1015 W. Lincoln Highway, Suite C, in DeKalb, is shown Friday morning.

DeKALB – Wireless Zone, a Verizon retailer based in Michigan, plans to open a new store at 1015 W. Lincoln Highway in DeKalb in February.

Wireless Zone district manager Joe Tomaszewski said as a family business, the company should fit well in a college community.

“[DeKalb] is a vibrant community with a great college atmosphere and once the opportunity presented itself, we jumped on it,” Tomaszewski said. “Being the parent of a recent college graduate myself, having the availability of a wireless store to help students would give me peace of mind that if my child’s form of communication needs support, they can go right into a local Verizon store.”

A soft open is targeted for Feb. 28, and a grand opening will be about a month later.

Wireless Zone has begun to aggressively target Illinois and Wisconsin for expansion. Similar stores also can be found in Aurora, Roscoe and Westmont.

Although there is a Verizon location at 2387 Sycamore Road that offers the same technology and products, Tomaszewski said what will separate Wireless Zone from similar stores is the guest experience.

“We will offer the best guest experience in wireless,” he said. “People are not customers. They’re guests.”

To accomplish this, the building has been remodeled into a smartstore layout that will provide more individualized service.

In the coming weeks, Tomaszewski said the hope is to work with Northern Illinois University for marketing.

“The culture of our company is going to fit very well in that territory,” he said.

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