While they may be fine with his preening around and hogging the camera when he’s making them all a few extra bucks beating up vendors, taking sponsors to the cleaners and getting them all a bigger share of the players’ hard-earned dollars, they can get a little testy when he embarrasses them all trying to settle a personal score against the leader and most trusted of all their serfs in public by airing some issues they’d rather stayed behind closed doors.
Clearly the main incentive for NFL owners to get this done was to have Goodell in place to lead their charge in the next Collective Bargaining Agreement.
Both the sporting world and titans of industry were stunned the last time around that Goodell and his bosses wrangled a 10-year deal that seemed like forever at the time, and that they were able to out maneuver labor in basically every aspect of the deal, crushing them in many.
Suddenly there are only three years left in forever and before a new deal has to be negotiated, and the time for both sides to start staking out their ground is now.
Were the timing on that deal different, Goodell might not have his new contract now.
The players will be looking to reclaim some of the revenue their Executive Director, DeMaurice Smith, gave back to the owners in the last negotiation. They'll want a strong voice in how player discipline is handled and the flat-out removal of Goodell as judge, jury and executioner as well as assurances that their health care will be taken care of long after they leave the game along with additional compensation for players who end up disabled physically, mentally or both.