DeKALB – Initial results of a trial run at lowering the cost of jet fuel at the DeKalb Taylor Municipal Airport, which began May 1, is expected to be presented during the City Council's June 12 meeting.
Airport manager Tom Cleveland said by lowering the fuel’s sale price from $3.90 a gallon to $2.40, which leaves only a 50-cent profit margin for each gallon sold, the airport could incentivize more jet traffic in DeKalb.
“The main thing we’re trying to do is get new companies and old companies to take a look at the DeKalb region for the purpose of economic development,” Cleveland said. “By doing this, we may be able to attract new businesses to the area.”
Cleveland added that the airport will give the new rate about six months, although any possible loss would be limited to $20,000.
Staff developed a marketing strategy during the trial using internet marketing, word of mouth, direct mailers and aviation magazine advertising.
“It’s still in its infancy right now, but we’ve got the word out now and are marketing,” Cleveland said.
The airport sells around 2,750 gallons a month in jet fuel, but with the new prices, it would have to sell roughly 11,000 gallons a month to break even.
Jet fuel sale profits at the airport for 2017 were estimated at $66,000 – without the lowered fuel costs.
Cleveland presented the proposal during the April 24 city council meeting, and the Airport Advisory Board was briefed on the trial's implementation a day later.