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Sleepy’s to open on Sycamore Road

DeKALB – National mattress chain Sleepy’s will open a store in the former DeKalb Blockbuster location on Sycamore Road.

The company plans to open the store in the DeKalb Market Square shopping center, 2350 Sycamore Road, by Labor Day weekend with a staff of at least three full-time employees.

“DeKalb is a great community,” said Sam Khan, the regional vice president for Sleepy’s Midwest division. “We believe it’s a super regional market.”

The store will be open seven days a week, from 11 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 7 p.m. Sunday.

Lee Wolfson, the executive vice president of Arthur Goldner and Associates, which owns DeKalb Market Square, said his company wanted to have a strong national brand such as Sleepy’s in the 7,000-square-foot space that is highly visible from Sycamore Road.

Blockbuster moved out of the space in February after closing last year when the company closed all of its 300 retail locations.

Wolfson said negotiations with Sleepy’s started before Blockbuster left.

Sleepy’s will enter an already occupied mattress market, becoming the third mattress retailer with a half-mile stretch on Sycamore Road. American Mattress opened in November at 2211 Sycamore Road, a jaunt down the road from mattress retailer Back to Bed, 2395 Sycamore Road. Wolfson and Khan said they weren’t concerned with the number of mattress stores in such close proximity.

“We would like to consider DeKalb a regional mall,” Wolfson said. “It’s good to give the residents of DeKalb different options for their shopping.”

“We believe between our mattress professionals, selection and price, we’re a good option,” Khan added.

Sleepy’s has more than 800 showrooms and seven distribution centers. Company officials announced last year the company would expand to the Chicagoland market. The DeKalb store will be the company’s 60th store in Illinois, Khan said.

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