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Hearing Help Express in DeKalb talks about how baby boomers redesigned aging

SPONSORED • Published: Wednesday, July 16, 2014 9:10 a.m. CST • Updated: Friday, July 25, 2014 10:14 a.m. CST

America's baby boomers first came on the scene in 1946. They've been turning the world on its head ever since.

Known as the country's greatest generation for leading change, baby boomers make up roughly 26 percent of the United States' total population, about 78 million people. Over the years they've reinvented almost everything about the way America lives - from music, to cars, to technology, to the way we age.

The oldest baby boomers have already begun crossing the threshold into their golden years; as expected, they're redesigning what's on the other side.

More than any generation before them, baby boomers have adopted lifestyles that help them stay healthy and fit. An important way in which active baby boomers are keeping up their youthful pace is by taking care of their hearing.

This generation understands that in order to fully enjoy the experiences of life, you need to stay connected to it.

So rather than deny hearing loss and suffer the negative social, cognitive and professional consequences that inevitably result from leaving it unaddressed, baby boomers are increasingly dealing with hearing loss head on.

Boomers in their 40s, 50s and 60s are getting their hearing tested. And they're benefitting from the technological revolution taking place in the hearing aid marketplace. Simply put, the generation has caught onto the fact that today's state-of-the-art hearing aids are highly effective, sleek and sophisticated wearable electronics that can help them stay actively connected to life, not to mention to all their other prized electronics.

America's baby boomers have been shaking the place up for decades. It's no wonder, that they're now redesigning the golden years. For more information on hearing loss, visit the Better Hearing Institute at

Hearing Help Express | 1.800.221.2099 |

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