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Marketing skills for farmers market vendors

Published: Saturday, May 17, 2014 5:30 a.m. CST

The 2014 farmers market season is upon us. Farmer-vendors are doing final preparations so that market booths can be brimming with farm-fresh products on opening day. However, with all the work that goes into simply getting products to the farmers market, many growers have not set aside the time to think about some of the direct-to-consumer marketing considerations that could make booths and products more appealing, thus boosting sales and creating repeat customers.

Join Andy Larson, the new Local Food Systems & Small Farms Educator serving Boone, DeKalb and Ogle counties, for a discussion on “Marketing and Merchandising for Farmers Market Vendors” at the DeKalb County Extension office from 6 to 8:30 p.m. May 29.

Topics include:

• Setup, signage and staffing considerations to make your booth stand out.

• Packaging, pricing and display to make your products move.

• Customer service tips that will bring people back week after week.

• Tips from experienced local farmers market vendors about their best marketing practices, as well as pitfalls.

To register for the program, call the University of Illinois Extension office at 815-758-8194 or visit web.extension.illinois.edu/bdo. The DeKalb County Extension office is located at 1350 W. Prairie Drive in Sycamore. The program fee is $5, payable in advance, online or at the door.

If you need a reasonable accommodation to participate in this program, contact the DeKalb County Extension office.

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