DeKALB – Brian Weydert understands just how difficult it can be managing a small business.
That’s why Weydert, co-owner of Sunshine Scoop Shoppe & Bakery, 818 W. Lincoln Highway in DeKalb, is offering customers a 10 percent discount for bringing in a receipt showing they dined at a local restaurant that same day.
“Local needs the support,” he said. “Local people need to eat local. They need to shop local.”
Sunshine Scoop already had an agreement since last year with other restaurants in The Junction Center that honored the same discount rate.
Owners of the ice cream shop expanded the offer to all local restaurants, including those in Sycamore, at the beginning of the year.
“We’ll honor it as long as it’s not a franchise restaurant,” said Carole Fawaz, Sunshine Scoop co-owner and Weydert’s wife.
Sunshine Scoop has been in business since 2010. The shop also has other offers for customers, such as $2 single-scoop ice cream on Tuesdays, buy-one-get-one half off for regular cones on Saturdays, and half-off scoops for children on Sundays.
“We do recognize the whole local community does need help, too,” Fawaz said. “They know they can save some money, and they can afford to come.”
Sunshine Scoop sells Hershey products ranging from smoothies to frozen yogurt. The shop carries more than 30 flavors of ice cream ranging from 12.4 to 16 percent butterfat, according to the business website. They also deliver.
Weydert said it’s difficult for a local business to thrive because the local government focuses on offering incentives to bring big franchises to the area and leaves local businesses to fend for themselves.
Weydert, who spoke before DeKalb City Council on the issue, said people can travel to any town to see the same cookie-cutter restaurants, but each town also has its local businesses.
“It’s nice to see a local place sustain, but it takes support,” he said. “Unfortunately, the chains seem to have a lot of backing.”
Sunshine Scoop’s owners hope residents will back their business.
“The whole purpose of growing our business is to let the community know we have an incentive,” Fawaz said. “If you eat dinner at a local restaurant, bring your receipt and get a discount.”