DeKALB – When Northern Illinois University law student Weston Sedgwick isn’t studying for his classes, he’s concentrating on managing his bow tie business.
Sedgwick is co-founder of Rock My Bow Tie, an Indiana-based company that sells only bow ties.
“It’s a nice, fun accessory that allows you to express yourself,” Sedgwick said.
The business was launched in October but wasn’t officially announced until last month because of website fixes, Sedgwick said. Rock My Bow Tie has a physical presence in Indianapolis, but purchases also may be made online at www.rockmybowtie.com.
Sedgwick, who expects to graduate from NIU’s law school in May 2015, said he and his business partner, Cris Dorman, wanted to start the business because there weren’t many places to buy trendy and casual bow ties unless customers wanted to fork over a considerable amount of money.
“We had two choices: You could go to a local tuxedo shop and find not very aesthetically creative options, or you could find a couple of different patterns in upscale department stores, but priced between $70 and $85,” he said.
The ties are designed by Dorman and Sedgwick and cost between $20 and $25.
The two met while working together in Indiana. The business has four full-time employees and three interns, Dorman said.
The business’ goal is to spread general awareness in their brand and to raise money for the Testicular Cancer Foundation, Dorman said. The foundation receives a portion of every tie purchase.
“Bow ties are typically a guy’s thing,” Dorman said. “I reached out to them [Testicular Cancer Foundation] because I thought it would be a good fit for us.”
The business will soon sell testicular cancer awareness bow ties and the foundation will receive 100 percent of proceeds, Sedgwick said.
As an NIU law student, Sedgwick has handed some of the company’s bow ties to fellow students and professors. The reception has been favorable, he said.
“People seem intrigued by the idea, and it is a fun idea,” Sedgwick said. “Everybody seems to be embracing it.”