By CAROLYN WYMAN
Julia Child and James Beard have nearly as much name recognition to many Americans as the Founding Fathers. But when was the last time you ate one of their dishes? I’m betting it’s a lot longer ago than your last chocolate chip cookie.
Yet, probably not one in 20 Americans know the name of the chef who invented America’s favorite cookie, if they even realize they were invented. Chocolate chip cookies are so ubiquitous and taken for granted many people assume they’ve been around as long as apple pie and ice cream and have equally ancient, anonymous origins.
These cookies were actually dreamed up within the lifetime of many living sugar addicts by a visionary named Ruth Wakefield, and it’s about time we paid homage.
She was a Depression-era owner of the Toll House restaurant in Whitman, Mass., who decided in 1938 to up the appeal of some butterscotch cookies she had been serving aside dishes of ice cream with some cut-up pieces of chocolate bar. And thus an American dessert icon was born.
That alone should have been enough to earn her place in history. But adding candy to a cookie also made Wakefield a combination dessert pioneer. In these days of Oreo-stuffed cupcakes and Heath Bar ice cream, the idea of hybridizing desserts is banal, but in the late 1930s, it was revolutionary. Wakefield’s recipe led to the invention of one of only a few food products created for use in a specific recipe – the chocolate chip. After Wakefield granted the rights to her recipe to Nestlé, the chocolate chip (née Toll House) cookie also became the most frequently made back-of-the-package recipe. (It still is.)
In short, Wakefield’s contribution to the national sweet tooth is monumental. So why have so few people ever heard of her?
Part of the reason for Wakefield’s relative obscurity is her main focus during her lifetime was on her restaurant, not her personal brand. Ruth Wakefield’s Toll House was one of Massachusetts’ most beloved restaurants, renowned for its classic New England food, colonial decor and service. Wakefield ran a tight ship: She and her husband, Ken, were almost always on the premises to greet customers and oversee the multibuilding operation. Waitresses trained for three months before getting their full workload of two tables, which might not seem like much unless you know that Wakefield’s expectations included silverware placed one thumbprint away from the edge of the table, orders memorized, uniforms “neatly pressed, stocking seams straight, shoes clean,” as laid out by the restaurant’s seven-page service manual.
“No military machine or factory production line was ever geared to more smooth-running cohesion,” the restaurant’s post-war promotional booklet intoned. “Long-range planning and constantly studied personnel are reflected in an operating teamwork flawless in its unrolled perfection. Confusion is unknown.”
In short, this is not the kind of place where things happened by accident. And yet if you have heard anything about Ruth Wakefield, it’s probably she invented the chocolate chip cookie in a panic or a pinch, deciding to substitute pieces of chocolate cut up from a bittersweet candy bar she had on hand when she ran out of nuts for a cookie she served at her restaurant. Or you may even have heard that Wakefield spilled chocolate morsels into her cookie dough unintentionally, after a nearby mixer started running amok.
Versions of these stories are all over the Internet and also in almost every other article or book written about the chocolate chip cookie, along with the equally bogus corollary that Wakefield expected the nut-sized nuggets of chocolate to melt into the cookies’ crumb and was surprised when they stayed intact. But every part of this tale is utterly specious. Not only was Wakefield highly organized, she also had a college degree in household arts – in other words, she understood how chocolate and cookie dough behaved when heated. And she gave several (admittedly hard to find) newspaper interviews and one speech about how she invented the cookie on purpose.
“We had been serving a thin butterscotch nut cookie with ice cream. Everybody seemed to love it, but I was trying to give them something different,” Wakefield told the Boston Herald-American in 1974. Like any smart restaurateur, Wakefield was always looking for ideas to improve her business.
I think the persistence of the “dumb luck” story says less about her than it does about us, specifically about pervasive sexist attitudes. That Ruth Wakefield invented the chocolate chip cookie by dint of training, talent and hard work may not appeal to people who like their women quiet, passive and unassuming. But people who knew Wakefield know she was a gifted cook and a shrewd entrepreneur — the furthest thing from a shrinking violet.
(Begin optional trim)
Even her decision to give her cookie recipe away for free — first just to restaurant patrons, and then to Nestlé for use on their chocolate bars’ and chips’ packaging — was a sign of her business acumen. Recipes cannot be copyrighted, and by inking her deal with Nestlé 75 years ago this week, Wakefield was engaging in cross-promotional marketing decades before that phrase was even invented. Ads for Nestlé’s Semi-Sweet Chocolate Bar and, later, their Semi-Sweet Morsels referenced the recipe source as “the famous Toll House Inn at Whitman, Massachusetts” and “Mrs. Ruth Wakefield’s Cook Book Toll House Tried and True Recipes, on sale at all bookstores.” Wakefield’s cookbook became a best-seller, in large part because of this national publicity.
So there is no need to cry for Ruth Wakefield. Between her restaurant and her cookbook, she was as close to a cooking celebrity as America had in those days, known to and visited by virtually every celebrity who passed through Greater Boston from the ‘30s through the ‘60s, including culinary ones like
Duncan Hines, Howard Johnson and Julia Child. But Wakefield’s renown was tied to her restaurant, which did not maintain her standards under subsequent owners after her retirement, and then burned to the ground at the dawn of New Year’s Day 1985. By then, her most famous culinary offspring already had a well-established life apart from Wakefield and the Toll House restaurant.
(End optional trim)
But just because people take chocolate chip cookies for granted doesn’t mean they should. The next time you have one, please raise your glass of milk to the strong, smart woman who invented them.
Carolyn Wyman is the author of “The Great American Chocolate Chip Cookie Book” (Countryman Press).