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New York stylist launches product at DeKalb salon

Published: Thursday, March 20, 2014 11:36 p.m. CDT • Updated: Thursday, March 20, 2014 11:39 p.m. CDT
(Danielle Guerra – dguerra@shawmedia)
Tela Beauty Organics product line creator Philip Pelusi adds Blow Out Serum to Gunisha Arora's hair Thursday at Studio One Salon and Spa in DeKalb. Owner Jane Levinsky works with a client in the chair next to Pelusi.

DeKALB – As professional hair blowouts come back in vogue, a DeKalb salon is leading the local resurgence with the help of a New York hair stylist.

Hair stylist and product designer Philip Pelusi launched the blow dry and treatment bar line of his Tela Beauty Organics hair care products at Studio One Salon and Spa in DeKalb on Thursday.

“Health and beauty go together,” Pelusi said. “It’s happening, and it’s time.”

The line is part of the burgeoning blowout bar business where customers come in for a hair treatment, blow-dry and style. Studio One is the only salon in Illinois to offer Pelusi’s USDA-certified organic products, and one of 300 salons nationwide.

“It’s about hair dressing,” Studio One owner Jane Levinsky said. “It’s about making wearable art.”

Levinsky and Pelusia have worked together before. For the past three years, Levinski and stylists from her salon have styled hair with Pelusi at Mercedes-Benz Fashion Week in New York. Studio One previously sold Pelusi’s other products such as shampoos and conditioners.

A blowout doesn’t apply strictly to straight styles. It also works on wavy and curly hair as well as various textures, Pelusi said. Stylists first wash the hair, then apply a serum that is set with heat. Following the treatment, the hair is styled.

Northern Illinois University student Gunisha Arora ventured to the salon Thursday to have a curl treatment. It was the first time she’s had a blowout, she said as a stylist massaged her hair.

“My hair is really, really frizzy, so I hope this will settle it down a little bit,” Arora said.

The treatment lasts four to six weeks, with prices for the in-salon service starting at $75. Products for at-home use are also available for $28 to $38.

Spending the extra money to have a stylist do the work rather than taking the do-it-yourself approach is about the outcome, Pelusi said.

“I think the biggest thing is results,” Pelusi said. “Second, it’s safe; and finally, people want well-conditioned, beautiful hair.”

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