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DSW plans April 10 opening for DeKalb store

Published: Monday, March 3, 2014 11:43 p.m. CDT • Updated: Monday, March 3, 2014 11:46 p.m. CDT

DeKALB – Local shoe shoppers will have another 15,000 pairs to consider when DSW opens April 10 in DeKalb.

DSW officials announced its new store at 2347 Sycamore Road, in the Oakland Place Shopping Center, will open at 10 a.m. April 10.

The store is located between Michael’s and T.J. Maxx, in part of the former Old Navy store that closed in 2012 after a decade. The other part of the former Old Navy will be occupied by discount retailer Five Below.

DSW Inc., formerly known as Discount Shoe Warehouse, offers a wide selection of brand name and designer dress, casual and athletic footwear and accessories for women, men and children.

According to a news release, it operates 394 stores in 42 states, the District of Columbia and Puerto Rico, as well as 356 leased departments for other retailers in the U.S.

Roger Hopkins, the economic development consultant for the city of DeKalb, said DSW was one of the top stores that shoppers said they wanted to see in DeKalb in a study conducted in 2011.

Hopkins cited a retail marketplace study that showed 42 percent of DeKalb County shoppers buy shoes outside of the county. He believes DSW will reduce that percentage – referred to as “leakage” for the sales tax dollars that leak from the area – from 42 percent to less than 5 percent.

“This should attract them to stay here rather than pushing those sales to places such as Randall Road or Rockford,” Hopkins said.

Between 25 and 40 full-and part-time employees will work at the 11,000-square-foot store, according to a release from the company. The store’s normal business hours will be 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 6 p.m. Sunday.

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