A long time love of crafting, coupled with a degree and professional background in marketing, come together for Ashley Murcia with her home-based Re-Nest Studio. The DeKalb-based entrepreneur talked recently with reporter Debbie Behrends about her business, and how it all got started.
Behrends: Tell me first a little about your professional background. Where did you go to school and where do you work?
Murcia: I have a bachelor’s degree in marketing from Indiana University. I worked for about 13 years in an advertising agency, and now I’m the senior marketing and communications manager for NB&T. In my work I get to be very creative with ad campaigns, radio spots, things like that.
Behrends: So when did you launch your home business?
Murcia: I started the business in July of 2012, but the work started much earlier. The concept came from a need for decor for my son’s room. I wanted something different, and I just wasn’t finding anything I really liked in the area retail outlets. After creating some items for his room, I started thinking of other spaces throughout my home that needed some extra touches, and I decided to make them.
Family and friends really seemed to like what I had done and told me I should sell my work. I took my time launching the business, though.
Behrends: What did you do to get the ball rolling?
Murcia: I took an online class through [Kishwaukee College]. And then I worked with an incredibly generous family member who helped me create my logo and everything before I took the leap.
Behrends: Where can your work be found? And what kind of decor do you have available?
Murcia: Search for Re-Nest Studio on Facebook, Twitter, Etsy, Pinterest, Instagram. I rely on social media. Although my company name has a dash, most social media platforms don’t allow the use of a dash.
I promote pieces I make, offer tips and tricks and ideas on decorating. My tag line is “A simple collection of customized and unique home decor for children’s spaces and parents’ places.” I’ve had orders from people all over the country. I work with clients on color and patterns. The premise is these pieces are truly customized.
Behrends: Have you always had an interest in crafting?
Murcia: I didn’t just fall into it. Crafting has always been part of my life, driven by my grandmother. I have amazing memories of summers spent with my grandparents with her teaching me counted cross stitch and picking up things like leaves and pinecones to create craft projects.
That’s one of the great things about my story.
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