SYCAMORE – Tourism is growing at a record pace in the state, and Rose Treml is making sure Sycamore doesn’t fall behind.
At Monday’s City Council meeting, Treml, Sycamore Chamber of Commerce executive director, showed city officials everything Chamber staff was doing through its Discover Sycamore program to develop tourism and ultimately economic growth in the area. She said almost 97 percent of those affected by the tourism industry are small businesses.
“Ultimately, what we would do for the city of Sycamore and economic development is meant to bring people here to spend money… and enjoy local attractions,” she said. “That’s the bottom line. The money they spend in Sycamore stays in Sycamore and contributes to the vibrant, unique community that we live in.”
The Chamber’s membership has grown to 501 businesses, which Treml considers a huge accomplishment. Most chambers lose about 15 percent of their membership on average because members go out of business, do not renew their membership or relocate elsewhere, she said.
Through the Chamber’s newly revamped Discover Sycamore website at discoversycamore.com, Treml showed city officials all the tourist attractions and businesses that draw more people to the area. Not only is the website used to market Sycamore, but so are the Chamber’s print and social media resources.
“Sycamore is a big player and will continue to be a big player in the northern Illinois tourism market,” she said.
Treml said the city’s attractions are not only marketed throughout neighboring counties but also to other states such as Indiana, Michigan, Missouri and Wisconsin. Those are the states that provide the most visitors to Illinois, she said.
By changing the Discover Sycamore website, Chamber officials have managed to increase site visits and mobile visits. Overall site visits increased 58 percent, from 1,256 visits to 1,987 visits, she said. Site visits from mobile phones have increased about 153 percent because of how mobile friendly the site is now.
“A lot of this has to do with the fact that [the website] is mobile now, because those are the people who want to visit,” she said. “When they’re coming … they’re going to go to their phone, they’re going to go on their iPad.”
Sycamore Mayor Ken Mundy said the Chamber works well with the city to effectively promote the businesses in the area.
“We know this is a wonderful alignment and agreement,” he said.