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What is quinoa?

Nobody seems to know how to say it or what exactly it is. That’s the joke in the new Bud Light commercial about the whole grain “quinoa.” It shows a guy tailgating when he realizes his wife packed another one of those “kee-no” burgers. He apparently ate one of these by accident before the last game, resulting in a lucky win for his team. Descriptions like “dirty old tree branch” and “loofah” are used to describe the “kee-no,” but the guy chooses to eat it anyway to help his team. The commercial ends with him belting out, “It’s a kee-no!!”

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