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KishHealth System unifies, relaunches brand

Published: Tuesday, Aug. 20, 2013 5:30 a.m. CDT • Updated: Tuesday, Aug. 20, 2013 11:15 a.m. CDT

DeKALB – The hospitals in DeKalb and Sandwich will have a shorter, simpler names starting Sept. 4.

Kishwaukee Community Hospital is set to become Kishwaukee Hospital, and Valley West Community Hospital will be known as Valley West Hospital.

The changes are part of a complete brand relaunch from KishHealth System that hopes to provide a more unified branding to its buildings, departments and programs throughout the county by simplifying names and logos and bringing the company’s 16 websites under one roof.

“We did a significant amount of consumer research over the last year, and determined that a number of consumers are not aware of the entities that make up the system,” KishHealth System Director of Marketing and Public Relations Theresa Komitas said. “We wanted to present a more unified and cohesive brand.”

Prior to the announced changes, many KishHealth System entities, such as the Cancer Center at Kishwaukee Community Hospital, the DeKalb County Hospice and Unlimited Performance Sports Medicine and Rehabilition, didn’t incorporate the KishHealth System name.

But starting Sept 4., the renamed KishHealth System Cancer Center, the KishHealth System Hospice and the KishHealth System Physical Therapy Center, all will incorporate the title.

The hospital network also is set to launch a new logo and tagline, “Be health empowered,” on Sept. 1.

“We really feel that [the new tagline] stands for our role and the consumers’ role in health care,” Komitas said. “We recognize that consumers have a choice when it comes to health care, and we want to provide them with the information to make the right choice.”

KishHealth System previously had separate websites for each of its programs and center. The Cancer Center at Kishwaukee Community Hospital had its own URL at www.kishcancer.org, but as part of the relaunch efforts, all 16 websites will now be housed in one place, at www.kishhealth.org.

“We think its easier for consumers to understand and easier to access the information on one website,” Komitas said.

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