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Curves tries to ‘feed the need’

Published: Tuesday, March 19, 2013 5:30 a.m. CDT

Curves International announces its 15th annual food drive, “Feed the Need,” and challenges Curves club members in the U.S. and Canada to meet a goal of 100,000 donations before Saturday.

Each club is asking its members to donate bags of nonperishable food or cash to support their local community food bank. In addition, Curves clubs will waive the joining fee for new members who bring in a bag of nonperishable food or donate $30 to their local food bank before Saturday.

When combined donations from all Curves clubs reach the goal of 100,000 donations, Curves International will donate 10 percent of March profits to Blessings in a Backpack, a nonprofit organization that makes sure impoverished elementary school children are fed on the weekends during the school year.

Since its inception, the total contributions to local food banks from the annual Curves Food Drive exceed 75 million pounds of food, said Curves Vice President of Marketing Mike Raymond.

For more information about the 2013 Curves Food Drive, visit www.curves.com.

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