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Mulso: Chamber key to community connection

Published: Tuesday, March 12, 2013 5:30 a.m. CDT

A Chamber of Commerce is essential to the economic growth of the community through education, events and sponsorships. Thank you to everyone that joined us for Expo 2013. Your support to our chamber member businesses and community make this an event we will continue to grow long into the future.

With more than 700 visitors and 50 member businesses, raffles and demonstrations, we all networked in a large venue for six hours connecting, promoting and growing area business and local awareness.

As part of the chamber, people do business with those they know, like and trust. Chamber membership builds on all of these aspects. By being in front of the same group of people on a regular basis, you get to know them. Over time, this builds strong, valuable relationships. A chamber of commerce is your largest referral and the reason you should consider joining the local chamber. Being a chamber member also allows the community not only a referral but a strong reference of your reputation and commitment in the business world.

Not only is the return on investment for our members important, but so is the connection between our members and our community. During the recent year, the Genoa Area Chamber has added many new member benefits, a new website, and a new branch of the Genoa Chamber called Explore Genoa, along with two new Facebook pages.

The mission of Explore Genoa is to promote and educate the community in thinking local through our membership businesses and services. We want to provide awareness of the economic climate and how important it is to keep our local and area businesses here to stay for a very long time. We feel this will generate opportunity for our own communities as well as the DeKalb County area to work together to build stronger relationships for an even stronger future. We all need to be cheerleaders if you will, in creating the buzz about what it means for our future to keep our dollars in the community.

We have seen our share of changes in the past year. It was the theme and focus of our recent annual dinner meeting. We sent a strong message about how change is necessary and vital to grow and prosper. Without change we become idle. We all know change is hard, however change is inevitable. So why not change with the Genoa Chamber. Come grow with us. Here, there is opportunity to be in the forefront of the two main arteries, Route 23 and Route 72, along with the future of Amtrak as well as the close accessibility of I-90 and I-88. Our heritage resonates in our character of a small town with a big heart. This is the place to begin again and watch the future unfold. Visit us at www.genoacc.com or call 815-784-2212.

• Kristie Mulso is executive director of the Genoa Area Chamber of Commerce.

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