SYCAMORE – No one taught Ed Reichling how to fix up and sell used agriculture equipment. In his own words, he was just lucky.
“No one taught me the ins and outs – it was all by hard luck,” Reichling said. “As we were selling the used, this new stuff started trickling in. Doors kept opening.”
What began as a one-man operation at the family farm in Waldwick, Wis., has expanded to three locations in Dodgeville, Wis., Utica, Ill., and – as of last fall – Sycamore. Reichling said the Sycamore branch of R-Equipment at 8789 Route 64, will be operated by his daughter Hilary.
“She plans to put down roots there,” Reichling said.
R-Equipment in Sycamore sells 10 different kinds of equipment lines, including New Holland tractors, Dixie Chopper lawnmowers, and Stoughton and Merritt grain trailers, Reichling said.
Reichling said DeKalb County needed more agricultural dealerships, and that he is looking to compete with local ones.
“Competition is good, we embrace competition,” Reichling said. “It keeps everybody sharper to the benefit of the farmers and the public that they get the best equipment at the fairest price.”
R-Equipment salesman Joe James said they are bringing something different to the area.
“We’re a New Holland dealership in an area that hasn’t had that kind of representation for many years,” James said. “It’s exciting for all of us to be in DeKalb County.”
Reichling hasn’t forgotten his roots though. In addition to sales and rentals, the shop’s 11 employees will repair farm equipment as well.
“We bring them up to speed and keep them at a great price,” Reichling said. “I knew I was doing my job properly when I would sell a used tractor with 8,000 hours and two years later, the same farmer was back looking for a new tractor.”
Reichling added that he also will help sell a customer’s piece of farm equipment, with a portion of the sales going to R-Equipment.