The black label and skull on the Renegade Wine Company label are reminiscent of a wanted poster from the Wild West.

There are times winemaker Trey Busch feels a bit like a bandit. The marauders from the Wild West helped inspire the label because it feels like thievery to pay such astonishingly low prices for the high quality final product.

Perhaps he’s more like a Robin Hood, as he provides consumers with a lower price point than his flagship label, Sleight of Hand Cellars, without sacrificing much in quality.