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No hype with Northeast storm; experts call it the real thing

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Heidi Cullen is a climate scientist who once worked for The Weather Channel. Now chief climatologist at Climate Central, a nonprofit science journalism group, says our fascination with this storm is normal and this is a blizzard worthy of the attention.

"This is historic. This is a big one," Cullen says. "When you have a good forecast and a long lead time... You see it form and develop a personality. And if you name it, it has even more of a personality. It's the intersection of science, technology and media."

"By definition when we give things a name, it does allow us to connect with it," Cullen says. "It gives it a narrative. We're hard-wired for stories and we can turn these weather events into stories."

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