Bockman again named ‘Marketer of the Year’

Published: Tuesday, Jan. 1, 2013 5:30 a.m.CDT

Jon Bockman was awarded the “Marketer of the Year” for 2012 by Chicagoland’s Sharpest Entrepreneurs. This is Bockman’s second year in a row for receiving this award. This bright group of nearly 200 business owners, marketers and entrepreneurs elected Bockman based on his successful marketing of Bockman’s Auto Care.

Since moving from DeKalb to Sycamore almost three years ago, Bockman’s Auto Care has increased sales by more than 75 percent. His creativity and innovation leads to great success in his marketing efforts.

Bockman uses an integrated marketing plan. A few notable campaigns include the IRS Mailer and the Christmas in July Card. These tools designed to mimic an IRS check and a child’s letter, respectively, were eye-catching direct mail that grabbed consumers’ attention.

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