The intense focus on consumerism that takes hold Thanksgiving night is supposed to have subsided some by now, giving way to the other focus of the holiday season: giving back.
That’s the idea behind “Giving Tuesday,” which is supposed to follow the big online sales push on “Cyber Monday.”
But just as there’s no reason to limit your holiday shopping to just one particular day, the same is true for charitable giving.
In the weeks ahead, there will be no shortage of visible ways for those who want to give back to their community to do so.
There will be food drives, toy drives, giving trees, kettle drives, mail solicitations and many other opportunities.
You can give food, toys, money or just your time to make a difference. Pick one, or two, or three or more organizations that matter to you, and give what you can.
Just as retailers rely on “Black Friday” sales to give their bottom lines a boost, it is similar with many charitable organizations that depend on the goodwill the holidays engender in people to boost their efforts year-round.
Although it’s true the holidays are an important time for charities, they’re hardly the only time you can make a difference by helping them.
The need for charitable contributions and volunteers is real in our community, and it exists 365 days.
If you give volunteering a try now, maybe it could grow into a habit that continues throughout a year.
After all, it’s not a one-way street: The agency or group for which you volunteer and the people it serves will benefit, yes, but those who volunteer also benefit from the feeling that they made a difference.
So please, give what you can this season.