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Holidays turn thoughts to charities

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Wilson said the store helps other organizations with merchandise, such as donating a gift basket to the American Red Cross.

“All of the time, we get places requesting donations, whether it’s for certain charities or events,” Wilson said. “We always donate gift certificates for that.”

In 2011, the American Association of Fundraising Counsel estimated that Americans donated more than $298 billion to charities and not-for-profit causes. Seventy-three percent of donations that year came from individuals.

Americans typically give more during the holiday season, according to Charity Navigator, a not-for-profit organization whose mission is to help people make “intelligent giving” decisions. The organization polled a number of charities and found that 41 percent of their total income came from individuals and groups who donate between Thanksgiving and New Year’s.

Northern Illinois University alumna Judy Oaks said, however, that she doesn’t think charity should be limited to the holiday season.

“If the need is year round, I’d rather just do what I can year round than focus on the holidays,” Oaks said. She added that food security is important to her, and that she donates to food drives and food banks when she can.

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