What happens if Twinkies really do go away?
Let’s not panic. We all know that Twinkies, Ding Dongs, Wonder bread and the rest of Hostess Brands’ oddly everlasting foods aren’t going away any time soon, even if the food culture that created them is gasping its last.
Yes, Hostess is shutting down. And odds seem to favor the roughly century-old company disappearing from our corporate landscape. But before you rush out to stockpile a strategic Twinkie reserve, consider a few things. Namely, that Twinkies never die. You know full well that the snack cakes down at your corner 7-Eleven are going to outlive us all. Probably even after they’ve been consumed.
And then there’s the acquisition-happy nature of the business world, an environment that increasingly prizes intellectual property above all. It’s hard to imagine the fading away of brands as storied and valuable as Ho Hos, Ring Dings and Yodels.
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