DeKALB – In about 125 words, Christie Carter told the world why DeKalb was a great place to shop.
“It’s the variety,” said the owner of Carter’s Cottage Interiors, 209 E. Lincoln Highway. “There’s not any one particular style of shopping here in downtown DeKalb.”
Carter’s 125-word piece appeared in the latest edition of Flea Market Style, a magazine dedicated to shopping and reusing vintage items.
Carter said her piece was an answer to an online call the magazine put out asking people to write about where are good shopping destinations. The editors contacted her to write a little more about it; it was then subsequently chosen for publication.
Carter said writing about the “best-kept secret in DeKalb” was the first time she was published in the magazine. She described stores like Cracker Jax, 118 N. Third St., My Favorite Things, 249 E. Lincoln Highway, and Primitive Chic, 223 E. Lincoln Highway as being relatively unknown to even residents.
“A lot of people have gravitated to [Route 23], but the stores in DeKalb offer hometown flair,” Carter said. “It’s nice to not go that far to get that boutique shopping experience.”
Both Carter and Lauren Woods, the owner of Cracker Jax, said they have seen an upswing in activity both in their stores and on their respective websites since the magazine was published.
“She put us on the map, so to speak,” Woods said, although she could not give any specific figures for how much business had increased.
Matt Duffy, executive director of the DeKalb Chamber of Commerce, said all the stores in an area benefit when they receive coverage in a magazine such as Flea Market Style. He said people will visit other stores even if they came to the city for one particular store.
Carter’s Cottage opened in June 2011 and quickly distinguished itself as being one of the few Illinois vendors of Annie Sloan Chalk Paint, Carter said. Carter said the paint does not require any kind of preparation (sanding, stripping, etc.) before being used on a piece of furniture.