Pureed frozen fruit probably won’t become the next bacon, or even cupcake. It’s simply not sexy enough.

So-called soft serve fruit is, however, having a moment, recently becoming a darling of the mommy blog set, showing up on ABC’s “Good Morning America,” inspiring a new countertop kitchen appliance, even spawning a product line and small chain of shops, the New York City-based Soft Serve Fruit Co.

And to be clear, we are talking about something that is precisely as it sounds – frozen fruit that is pureed until it reaches the consistency of soft serve ice cream. That’s it.