MORGANTOWN, W.Va. – Health has a superhero, and his West Virginia creators hope the furry green critter called Choosy will someday become as recognizable as Smokey Bear, helping prevent childhood obesity as Smokey Bear helps prevent forest fires.

Years in the making, Choosy is now on posters in Head Start offices around the country. He’s got music CDs, including one released last month in Spanish.

Choosy Kids has trained people across the U.S. and in Europe, Korea and Japan. It’s got established relationships with dentists in West Virginia and Maryland, and with Head Start in Springfield, Ill., and the Southern Illinois University School of Medicine.