Making the most of a good situation
Last week, I promised suggestions to exploit opportunities that Northern Illinois University, DeKalb and Sycamore will benefit from in light of NIU landing the Illinois State High School football championships Thanksgiving weekend in 2013, 2015, 2017, 2019 and 2021.
The IHSA deal is big, but it can be even bigger and better if NIU, DeKalb and Sycamore (code name: “Communiversity”) work together effectively.
This is more than a passing interest. I’ve had several jobs involving event planning/execution, and events are also a big part of public relations, which I sometimes teach at NIU.
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