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Losing faith in Democrats' religious outreach

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David Kim, a Connecticut College religious studies professor, helped advise the 2008 campaign when videos of incendiary sermons by the Rev. Jeremiah Wright, Obama's former Chicago pastor, threatened to derail the nominee. Kim, who attended the briefing with Cooper, described the administration's faith-based work as "ad hoc" and "with no long-term strategy."

"I didn't really get a clear sense of what the mission is," Kim said.

In 2008, the Obama campaign sought ways to cooperate with religious moderates and conservatives and make them feel more welcome among Democrats. Many political veterans dismissed the idea as quixotic. For the past decade or so, exit polls have found that the more often a voter attends church, the more likely he was to back a conservative candidate, earning the GOP the nickname "God's Own Party."

The Obama campaign built grassroots support among religious voters by organizing "faith house parties," sending Roman Catholic and evangelical surrogates on the campaign trail, and holding faith caucus meetings at the party's national convention. Cooper remembers a conference call the campaign organized with Democrats who opposed abortion rights and a position paper the campaign circulated from a Catholic theologian about reducing the need for abortion.

According to exit polls, the effort paid off. Obama made gains over the 2004 nominee, Massachusetts Sen. John Kerry, with voters who attend religious services more than once a week, 43 percent to 35 percent. Obama also won 26 percent of the evangelical vote, compared with 21 percent for Kerry.

"It wasn't huge, but it was statistically significant," said John Green, director of the University of Akron's Bliss Institute for Applied Politics. Religious Democrats began to talk of a new era for the party.

But from 2008 to 2010, when control of Congress was at stake, the DNC cut its faith outreach staffing from more than six people to one part-timer, according to The Washington Post.

Harkins, appointed last October, is the senior pastor at the historic Nineteenth Street Baptist Church in Washington and has held many leadership positions, including as a past board member of the National Association of Evangelicals. He has little political or campaign experience.


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