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NEW YORK – Snickers bars may soon satisfy you a bit less.
Mars Inc., the makers of popular candy brands including M&M’s and Twix, will stop making chocolate products that exceed 250 calories by the end of next year.
That means king-sized versions of the company’s chocolate bars will disappear from candy aisles. The privately-held company also makes Milky Way, 3Musketeers, Bounty and Kudos bars.
Mars may not have to make radical changes to reach its goal, however; a standard Snickers bar currently has 280 calories. A package of Twix and a bag of peanut M&M’s are 250 calories each.
The company first posted the goal on its website in September, but the plans got renewed attention after media organizations reported on it this week.